Question

Someone please give me an idea for this project: Find an article or news release that discusses the value a company has received from using one of the quantitative methods discussed in class. Summarize the source you found, explaining why this use created value for the company in question. Make sure you identify the quantitative method being used and how it is calculated.

Answer 1

CMI

Founded 1989 | 25 employees

Steve Flynn, VP of Client Solutions

As a world-class consulting firm focused in behavioral sciences, CMI provides valuable information based on both traditional and the evolved principles of market research. Using the latest technology and advanced analytical tools such as data mining and machine-based learning, we create and implement integrated quantitative methodologies that identify how and why customers make decisions and where we can make the most impact to influence their decision to choose your brand more often. As a veteran in quantitative research, clients trust our tried-and-true strategies as we convert complicated business questions into actionable answers using proprietary tools such as yChoose, yPrescribe and yQuote.

www.cmiresearch.

https://www.quirks.com/articles/28-top-quantitative-research-companies

Company use Quantitative methods for emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.

Company calculate quantitative analysis methods by regression analysis, linear programming, and data mining.