Question

Subject is International Business

Book: Wild, J. J. & Wild, K. L. (2015). International business: The Challenges of Globalization (8th ed.). Upper Saddle River, NJ: Prentice Hall. (ISBN 13: 978-0133866247)

As the Business Development Manager for a large U.S. based telecom you have decided to explore the global market potential for your products and services. Referring to Map 12.1 in Chapter 12, select a country that you think might have potential. Write a report outlining the key items to consider in an analysis. Include in your report answers to the following questions:

1. What types of market research should be done?
2. How should you go about determining market appeal and potential over the next few years?
3. What aspects of the country’s government should be considered and why?
4. What is the currency of the country and its exchange rate compared to the U.S. dollar?
5. How would you go about identifying potential pitfalls?

Answer 1

Being a business development manager, I would select Bangladesh, as it is concentrated between a few players. To explore potential in that market, one has to analyse what is the state of the political situation, pricing and key competitors, how much is the market size, what is the scope of the market, and the target audience.

Market research should be done as to the competitors, what are they offering, porter and pestel analysis and overall landscape of the telecom industry.

One would take into consideration the GDP, by how much is it expected to grow over the next few years, and thereby affecting the telecom industries growth.

Who is going to be the ruling party, is it the one who would like a foreign country to invest, is it a peaceful government and which government will be governing over the next few years.

1 US dollar equals 84.20 Bangladeshi Taka.

Potential footfalls would be whether the government is willing to let a company invest, there might be political turmoil, and price could be slashed drastically, thereby affecting the company's earning potential.