Advantages
- The major advantage of online shopping is that you can order
products from abroad. You just have to open the website or app of a
particular vendor and after following certain instructions you can
order the product from anywhere. While sitting in India you can
order your favorite jacket from a reputed brand in US.
- You can buy anything at home and ask for home delivery. No need
of going to the store by physical visit. Just order online and
product will be delivered at your home.
- You can read other people's opinion about products. If you are
not sure about the quality of product you can read the reviews of
customers who have already brought the product and then accordingly
make a decision.
- Search for special offers quickly. Most of online shopping
websites provide lot of offers. This may include purchase discounts
bulk discounts, free offers etc.
- The online shopping stores operate 24/7. You can buy
all-the-time because there isn't opening time. Unlike traditional
stores online stores remain open all the time.
- You can pay by credit card so you don't have to have a lot of
cash on you. No doubt cash on delivery option is available but you
can pay by credit card.
Disadvantages
- High delivery costs is one of the major disadvantages of online
shopping. Sometimes the cost of product is less but delivery
charges are high.
- Delivery time can be long, usually min.3 days. Long duration
and lack of proper inventory management result in delays in
shipment. Though the duration of selecting, buying and paying for
an online product may not take more than 15 minutes; the delivery
of the product to customer’ s doorstep takes about 1-3 weeks.
- Guarantee is risky because of changing faulty products. You
cannot be sure that the product delivered would be of same quality
and standards as advertised in the site. There is always risk of
low quality or defective product being delivered.
- You can't touch, try on, taste or smell the products. You
cannot experience the joy of traditional shopping while shopping
online. You can only have a virtual feel of the product at the time
of ordering. While in case of traditional shopping you can check
the physical features of product. So online shopping is not
suitable for clothes as you cannot try them.
- You have to pay in advance so it can be risky because of
cheaters or faulty products. Most of the products require payment
in advance. This is a risky affair. The product may not reach your
doorstep either due to address problem or due to some fraud. In
that case your hard earned money is lost. Sometimes, there is
disappearance of shopping site itself. The online payments are not
much secured. Customer credit card information and other personal
information may be misused.
- Lack of interactivity in online shopping is another problem.
Physical stores allow price negotiations between buyers and the
seller. The show room sales attendant representatives provide
personal attention to customers and help them in purchasing goods.
Certain online shopping mart offers service to talk to a sales
representative.
To conclude online shopping is the need of hour. In present
times of Covid 19 online shopping is a great relief. The hindrances
will not hamper the growth of online shopping. Both merchants and
customers should take necessary steps to make online shopping a
wonderful shopping experience.