Question

Note: Expected length of response to this assignment: 350-500 words.

How and why brands entice consumers to buy?

Answer 1

Brands are in search of loyal customers as well as customers are also looking for brands to love & stick with. Customers have various choices in the market but they have limited time to make their purchase decision, so, they usually look for a brand which they can love & trust. Brands can entice consumers to buy by understanding their needs & wants, building relationship with them, rewarding them. By understanding the needs of the customers, offering them well designed products, a brand can provide them a good experience. A brand can build trusting relationships with their customers by being attentive to their needs & wants. In order to introduce your brand to customers, a brand can create a welcome campaign. Brands can suggest customers to buy by giving them relevant offers like they can inform a customer about 20% off incentive on the brand they purchased in the past or they can inform about free shipping facility to customer if customer spends a stated minimum amount. A brand can reward its high value & loyal customers by offering them customized incentives, events, contests, etc. A brand can create fun events for their loyal customers or acknowledge them by sending anniversary mails with incentive rewards in order to remind them about the long term relationship with the brand. Stay connected with your customers by being in regular communication with them through emails or other mediums & keep them engaged with your brand, take their regular feedbacks in order to improve customer experience & service. Social media platforms helps brands to communicate with their customers for free & attract new customers. Always keep your social media accounts updated in order to deliver valuable information to your potential customers as well as to attract new ones. Customer satisfaction is the first & foremost objective of any brand & they should made all possible efforts to achieve it.

Brands entice customers to buy in order to build healthy relationship with their existing customers & attract more customers & grow their business. It helps them to gain an edge over their competitors & expand their customer base & thereby increasing their sales & profits. In competitive environment, attracting & retaining customers is essential for long term survival of the business.