Question

There has been a dramatic impact on global marketing from the Coronavirus. This is especially evident in the place P of marketing. What do you see as the prognosis for global marketing implications over the next year, three years and five years?

Answer 1

COVID-19 pandemic started from china and rapidly spread throughout the world entire population affected with this pandemic, developing, developed, underdeveloping countries badly affected by this pandemic. Countries are facing long term lockdown, social distancing, increase unemployment, economic crisis, etc, and world economy showing negative growth rates. Peoples are fighting for their survival because of the law of medical facilities, foods, shelter, and financial scarcity.

Definitely marketing mix P badly affected by this pandemic and drastically changing marketing and promotions practices by the companies creating news scope of business promotions.

Shifting business operations like Netflix, Amazon web series replaced the multiplex culture and e-commerce, e-learning, work from home and digital transactions rapidly achieved the five-year target in 6 months.

As the prognosis for global marketing implications over the next years, three years, and five years like increase practices of digital marketing, bloggers will play a key role in marketing, social media marketing will drastically change the marketing practices during this year, after three and five years.

Shifting marketing and promotion activities with the help of the internet and changing the targeting and positioning campaign online that is why companies are rapidly investing and adopting digital marketing and promotion practices.
Marketing practices based on relationship building, emotional marketing, building feeling of oneness, and explaining the history of relationships are very much in use by the marketers in their marketing campaign.