what is a good market-oriented mission statement for dyson comoany ?

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The market oriented mission statement of Dyson is to introduce the customers to the brand and make their life easier which is achived by number of products it has. It also makes the use of marketing mix technique which is focused on functional products. Their products are designed in such a manner that it is useful and tend to change the customer's lives.

To quote them " we make your life easier in a way you never imagined." To give the best experience to the customers on their daily requirements which enables customers to think how daily routine work ordeal and how their products makes things so easy for them. The products are designed in such a manner that will change the way one cleans their home. The ultimate goal of the company is to increase their profit and market share.

Business portfolio mean the variety or N number of products which a company offers. Since Dyson deals in vacuum cleaners, Fans and Hand Dryers and other products means that it does have a business portfolio. These products are used in almost every home thus making life easier.

jeff jeffy answered 2 years ago

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