Question

with appropriate examples discuss three values that a public relations student can derives from studying issues and crisis management

Answer 1

1. first value is that organisation must be structured properly to meet the dynamics, say 80% to be what planned and rest to meet the dynamic of the field.

for example, case of johnson and johnson,how they handled tempering with capsules and how they deal with media and also the expectations of the stakeholders.

2.issues planning and communication : in this value student can basically derive the environment segment study and how they can affect the organisation and also the proper communictaion to implement the study of solical , political, economical factors all together.

for exmple, new zealand fertilizers manufacturer s' research organisation, applied the same theory to develop its organisation , even its PR got rewarded for it.

3.prepare advance contigency plans : according to the organisation structure, few contigency plannes should be made in advance to be done on the time of crisis tto check the better reslt.

for example, Odwalla foods case,in that there was loss of third market value, by continuous efforts opening with press, taking recall of product, detail check of components,etc make it success.