Question

In: Operations Management

Which ONE of the following best characterizes Public Relations: A. Issues Driven. &n

Which ONE of the following best characterizes Public Relations:

A. Issues Driven.

B. External Source of Ideation.

C. Deals with uncommitted publics for the most part.

D. Creates Understandings between organizations and their customers.

When marketers examine certain media relative to the number of potential viewers in relation to the cost of media placement, they are actually considering:

A. Narrow-cast figures.

B. Broad-cast figures.

C. CPM.

D. Causation.

Vicarious learning patterns are best associated with:

A. Early adopters.

B. Late adopters.

C. Transitory adopters.

D. Echoic adopters

Old Navy labeled clothing is sold in some states only in Old Navy retail outlets. This strategy is considered:

A. Manufacturer direct.

B. Closed resellers.

C. Private distributor.

D. Generic label distribution.

Expert Solution

1) Which ONE of the following best characterizes Public Relations:

Answer: Option (D) - Creates Understandings between organizations and their customers

Explanation: In addition to buidling good image of the brand, Public relations also aims to create understanding between organizations and their customers by taking a planned and sustained approach.

2) When marketers examine certain media relative to the number of potential viewers in relation to the cost of media placement, they are actually considering:

Answer: Option (C) - CPM

Explanation: CPM in digital marketing is called Cost Per Mille or Cost Per Thousand. It refers to the cost that an advertiser pays to have its ad viewed 1,000 times on a particular advertising platform. That is, the media is evaluated on the number of potential viewers in relation to the cost of media placement.

3) Vicarious learning patterns are best associated with:

Answer: Option (B) - Late adopters

Explanation: Vicarious learning is an indirect form of learning that is learning by hearing or through someone else's experience. The vicarious learning is best associated with late adopters as they can learn through the experiences of the early adopters.

4) Old Navy labeled clothing is sold in some states only in Old Navy retail outlets. This strategy is considered:

Answer: Option (C) - Private distributor

Explanation: By selling in its owned retail outlets, Old Navy is implementing the strategy of private distributorship.

keosha answered 8 months ago

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