In: Economics
Please the essay I need it's an essay about
The Unites States' foreign policy and how they employ public diplomacy.
Need to identify
-Foreign policy objectives
-Program diplomacy objectives
It should be 2000 words or more.
-The connection or lack thereof, between public diplomacy and foreign policy objectives
.
Public diplomacy is that "form of international Political Advocacy in which the civilians of one country use legitimate means to reach out to the civilians of another country in order to gain popular support for negotiations occurring through diplomatic channels."
Public diplomacy and the American people
The potency of U.S. public diplomacy is integrally connected to the American people. The role of the private sector in American public diplomacy is indispensable.
As Kristin Lord writes,
To be most influential, American public diplomacy should tap into and mobilize these private actors as much as possible – as advocated by countless recent reports. This should happen within current official structures. In addition, the United States should find new ways to engage private actors and employs technology, media, and private sector expertise.
In the end, America must communicate a sense of herself. As Harvard professor Joseph Nye states, the strength of American soft power comes from its ability to "inspire the dreams and desires of others."
Moves Toward a Permanent U.S. Public Diplomacy
Capacity
U.S. government efforts to communicate with foreign publics have
historically increased as perceived threats to national security
grow, particularly during times of war. During World War I,
President Woodrow Wilson established the Committee on Public
Information (Creel Committee) which represented the U.S.
government’s first large scale efforts at information dissemination
to both domestic and foreign audiences. President Wilson
established the Committee initially to counter German propaganda,
but it began disseminating its own distortions of the truth and
propaganda to both U.S. and foreign audiences. At the end of the
First World War, the Creel Committee was disbanded.
During the Second World War, President Franklin Roosevelt
established the Office of War Information (OWI) to provide American
and foreign audiences with news of the war, U.S. war policies, and
the activities and aims of the U.S. government. Voice of America
(VOA), which is the oldest of the U.S. government radio
broadcasting services was an integral part of OWI’s programs. In
1948, President Harry Truman issued Executive Order 9608,
terminating the OWI and transferring its international information
functions to the Department of State. VOA, which also was
transferred to the State Department, then became the official
overseas broadcast arm of the United States.
As the United States became more deeply involved in the Cold War
with the Soviet Bloc nations, the United States and the Congress
began creating programs to counter Soviet influence and once again
compete in a war of hearts and minds. The original Fulbright Act of
1946 was enacted to mandate peacetime international exchange
programs. In 1948, Congress passed the Smith-Mundt Act, described
previously. While serving as the charter for peacetime overseas
information programs, some contend that this act was intended from
the outset to provide the authority for the U.S. government to
engage vigorously in a non-military battle with the Soviet Union,
which then U.S.-diplomat and Soviet specialist George Kennan
described as having declared psychological
11
On August 1, 1953, following the recommendations of several
commissions, President Dwight
Eisenhower created the independent United States Information Agency
(USIA) to organize and
implement U.S. government international information and exchange
programs in support of U.S.
12
United States Information Agency
With its establishment in 1953, USIA became the agency responsible
for executing U.S. public diplomacy efforts to understand, inform,
and influence foreign publics in promotion of the U.S.
11 Under Secretary of State for Public Diplomacy and Public Affairs
James K. Glassman, Keynote Address at the 2009 Smith-Mundt
Symposium, Washington, January 13, 2009.
12 On May 1, 1953, President Eisenhower issued Executive Order
10476, Administration of Foreign Aid and Foreign Information
Functions, and Executive Order 10477, Authorizing the Director of
the United States Information Agency.
interests, and to broaden the dialogue between Americans and
foreign publics. USIA’s stated goals were
• explaining and advocating U.S. policies in terms that are
credible and meaningful in foreign cultures;
• providing information about the official policies of the United
States, and about the people, values, and institutions which
influence those policies;
• bringing the benefits of international engagement to American
citizens and institutions by helping them build strong long-term
relationships with their counterparts overseas; and
• advising the President and U.S. government policy-makers on the
ways in which
13
During the 46 years of the Cold War, USIA was headed by a Director,
a Deputy Director, and three Associate Directors who led its major
bureaus: the Bureau of Information, the Bureau of Educational and
Cultural Affairs, and the Bureau of Management. USIA’s support
offices included the Office of Public Liaison, the Office of the
General Counsel, and the Office of Research and Media Reaction. The
Office of Research and Media Reaction conducted polling
14
The Bureau of Information produced and distributed to USIS offices
in the field a variety of publications in as many as 30 languages
supporting U.S. policy objectives, such as an explanation of U.S.
drug policy. The Bureau also published books and pamphlets
providing information on U.S. history, politics, economy, and
culture, and adopted new technologies for information delivery. The
Bureau utilized new technologies as they became available, such as
teletype, to move informational materials to the field. When the
Bureau began utilizing the Internet, availability of printed
materials and other types of information grew dramatically.
Examples of information sent through electronic media from
Washington headquarters included
• the Washington File, which provided official U.S. public
statements on U.S. policy;
• a USIA website, and temporary USIA-sponsored, issue-specific
websites such as a site covering the Kyoto Climate Change
Conference;
• access to the Foreign Affairs Documentation Collection, which
contained selected authenticated versions of treaties and other
international agreements; and
13 United States Information Agency, United States Information
Agency, Washington, D.C., October 1998, p. 5.
14 The Office of Research and Media Reaction published the Early
Report each morning, the mid-day Daily Digest, and
periodic Special Reports prepared for particular U.S. government
agencies upon request in disseminating its analysis.
• an electronic journal with articles that could be
downloaded as formatted publications for print distribution on a
variety of topics, from providing background on U.S. society and
values to NATO-enlargement issues.
In addition, the Bureau’s Speakers Program sent several hundred
recognized U.S. speakers to foreign countries each year. U.S.
embassies could organize speaking engagements on college campuses,
with the press, or with the general public. While their trips were
sponsored by the U.S. government, these speakers expressed their
own views, which proved attractive to audiences, according to many
public diplomacy officers:
When the United States Information Agency existed, there were
on-going debates between
public diplomacy officers and political officers as to whether
official speakers and official
events should stick to the party line or incorporate opposing ideas
as well.... When USIA-
sponsored academics respectfully differed with current policy, the
result from the audiences
was unalloyed admiration for the courage of the U.S. in showcasing
free and open
15
The Information Bureau also made speakers available through video
and telephone conferences to ensure a more timely discussion of
current issues. A link for a video conference using satellites
could be established through several embassies at one time.
Bureau of Educational and Cultural Affairs
The Bureau of Education and Cultural Affairs was responsible for
the administration of relationships with a variety of educational
and cultural exchanges. The Bureau administered both the academic
exchanges and the professional and cultural exchanges. Examples of
academic exchanges are the Fulbright Program, which provides for
the exchange of students, scholars, and teachers between the United
States and other countries, and the Hubert H. Humphrey Fellowship
Program, which facilitates academic study and internships in the
United States for mid-career professionals from developing nations.
The professional and cultural exchanges included the International
Visitors Program, which brought current and promising leaders of
other countries to the United States to travel around the country,
meet their counterparts, and learn about and experience U.S.
society and culture. The Bureau also ran programs for cultural
ambassadors, such as musicians, artists, sports figures, and
writers to share American culture with foreign publics.
Bureau of Management
As the name suggests, the Bureau of Management provided agency-wide
management support and administrative services. USIA had control of
its own human resources program with its own recruiting,
employment, assignments and career tracks that were separate from
the Department of State. It also controlled its own budget and
support of its own operations.