Question

3. Outline the attributes of indigenous communication and explain the three approach for integrating ICS into communication in corporate settings.

Answer 1

Since the indigenous communication plays vital role in maintaining traditional media approach and enjoys high status and always controlled locally. Moreover audiences are often skeptical of controlled mass media system and viewing them merely as propaganda of the leading government.   Indigenous communication system is very much harmful for the community and its people such as crated confusion and running propaganda of the government which indirectly cause problem between people.

ICS can be introduced in corporate communication system in order to share information locally as per the requirement of the enterprise and it can be further implemented as a channel in corporate communication setting. ICS ha mainly three elements which is:

(1) Modes: This is the important hardware system of the ICS which transfers the information thoroughly.

(2) Planning: Planning can be defined as use of availabe communication resources at optimum level.

(3) Networks: It is always used for transferring the information internally and externally as per the requirements.

ICS integration in communication system now days are being used widely for different communication purposes throughout the corporates. This has been all explained about  indigenous communication and approach of implementing of ICS into communication in corporate setting.