Question

subject: Digital marketing

Pakistan’s largest online fashion retailer Daraz.pk aims to be a source of inspiration in helping consumers define their personal style. With millions of daily unique visits to its Facebook Page, Daraz.pk has become adept at using the channel to build product and brand awareness. But they were keen to go one step further and they decided to test new ways to engage Page Visitors as a way of driving traffic to and sales on their website. Daraz.pk is your client and has stated that their goals are as follows:

• Create brand and product awareness

• Engage with users

• Increase website traffic and conversions

Q.1 Recommend specific tools and detailed strategies to help Daraz.pk meet their goals using Facebook Advertising.

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Answer 1

We recommend the following tools-

· Qwaya-

One of the topmost programs for creating Facebook ads,its a perfect solution for media marketing specialists.

There’re several features :

Ads A/B Testing-

If you are not A/B testing your advertisements, you will never know where to spend your funds in the future. With Qwaya, this is never a concern, as you can test each variable possible, ensuring that you know what is performing best always.

From advertisement kind to news feed placement, utilize this feature to get more out of each buck you spend for your social media strategy.

Scheduling-

The more online sales campaigns you run, irrespective of the platform, the more tough its to track what is active & what is not when it comes to enhancing your lead generation.

This is not a concern when you utilize the Qwaya scheduling instrument. This permits you to schedule promotions at times when your ROI is greatest. Why run advertisements when your target audience is not online / ready to purchase? It is a waste of a sound marketing effort. You must schedule your campaigns based upon targeted times.

· Facebook Ads Manager Application-

There are millions of smartphone users globally & this number is anticipated to grow even bigger. Facebook’s aware of this. So it has dedicated many resources to providing a robust mobile experience.

· AdEspresso-

When it comes to Facebook marketing tools, this one is, by & large , amongst the simplest . The greater the data the better it is & the higher the potential of quality lead generation. Whilst AdEspresso has plenty going for it, it is the powerful analytics instruments which are worth mentioning. Some of the features are-

-Simple to comprehend visual analytics.

-Customizable dashboard, permitting one to pinpoint top-performing advertisements & focus upon the numbers which mean the most to the marketer.

-Comprehensive metrics for those who wish to go deeper.

· Driftrock-

With sveral top brands depending upon Driftrock, this tool must offer something special. It implements a unique, 4-step approach to Facebook marketing-

-Create;

-Automate;

-Trigger &

-Lead Response.

For instance, one can trigger ads based upon weather/ TV schedules etc. Forget about turning your campaigns on & off based solely on the time of the day. You can now utilize a variety of other signals so as to make sure that your ads are only streaming at the optimum time.

· AdRoll-

Retargeting allows you to reach consumers when they are most interested in what you’ve to offer.

AdRoll explains this process in easy terms-

· Somebody visits your web site.

· He leaves your web site without completing the required action for lead generation, such as making a procurement.

· Whilst utilizing Facebook, he’s presented with your retargeted advertisements on his news feed.

· He clicks on the advertisement, returning to your web site to finish the desired action.

AdRoll’s cross-device reach is very likeable. This permits you to reach potential consumers regardless of the device they’re utilizing, including smartphones / tablets.