Question

subject: Digital marketing

Eagle EV is a manufacturer of electric and gas-powered golf carts and UTVs for personal and commercial use that has been around for more than 40 years. It is extremely well-known in the golf industry as a leading provider in well-built, functional vehicles to help golfers and staff get around the course in luxury, style, and class. If you’ve ever golfed at a challenging course with undulating and varying terrain, then you know how nice it is to be in a cart built for the conditions.

There’s no doubt that Eagle EV is the industry’s number one choice for outdoor adventure, however, the company was not utilizing its website and digital marketing efforts to its full potential. So that’s when Cardinal stepped in.

After meeting with the team at Eagle EV, the Digital Marketing team at your agency did an extensive evaluation of their marketing efforts and put a tracking system in place to effectively pinpoint areas of opportunity. Eagle EV knew that customers are always searching for the golf carts either by using brand name or general terms. Our goal was to analyze and funnel Eagle EV marketing dollars into the right places to be able to attract a higher return on investment.

Q.4 Recommend, how can you help Eagle EV target people who are searching for these products & what tools can be used to identify the search behavior of their customers.

Answer 1

Eagle EV is a well known manufacturer of electronic and gas powered golf carts for more than 40 years...it is the number industry's choice but not utilised their full potential in the digital marketing... In order to find out the target people who really searching for this product, we need to focus much more on customers preference or choice on their product via website and digital marketing . And then using the following tools to maximize higher return on their investment .

In the case of digital marketing, the search behavior of the customers can be identified by various forms...such tools can help us to learn more about what our customers actually want from our business... The most important internet based tools are Google, social media ranking and face book Analytics. In the case of google Analytics, they provide a clear picture regarding how well you are serving your customers via our website.. Similarly social media analytics provides a detailed information of the content on which more responses arises among the audience... Social ranking is considered as an another tool which also help us to understand the customers behaviour via instagram and twitter... Face book is an insight tool to find out detailed data bout the customers...

Customers are searching before purchasing any product or services... In the digital marketing, we can see that different sites asked them for rating ( 5 stars) which also help them to choose a better one... The above tools play a major role to identify the behavior... It helps us not only to understand customers but also to serve them better...