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In: Economics

2. About three types of objectives (marketing, financial, societal). Which are more important and why? Is...

2. About three types of objectives (marketing, financial, societal). Which are more important and why? Is it necessary to have objectives for all three types? Why or why not?

3.About a list of benefits and costs that form consumers' perceptions of value. From this list, which one or two do you think customers pay the most attention to? What are the implications for a marketing plan?

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