Question

Provide recommendations on how

Air Asia should further improve on their Customer Value-Driven Marketing Strategy  [ I choose Marketing Strategy concept]

Answer 1

Answer-Recommendations on how Air Asia should further improve on their Customer Value-Driven Marketing Strategy are-

1. By using customer feedback-It is the type of marketing strategy by which Air Asia should collect customer feedback and should work on negative feedback. Negative feedback will also help the Air Asia to identify where they are lacking and in which segment they need improvements.

2. By meeting customer's needs-It is a type of marketing strategy in which Air Asia should full fill their customer's needs within the time and if there are any complaints about any department of Air Asia, then Air Asia should resolve it as soon as possible to gain customer trust.

3. Build Customer Loyalty-It is a type of marketing strategy in which Air Asia should try to retain their existing customers by offering some loyalty programmes as well as loyalty benefits to the customers and Air Asia should also try to gain some new customers from promotional discounts.

4. Gaining Customer Referrals-It is a type of marketing strategy in which Air Asia should encourage their existing customers to spread about some positive points of Air Asia to the new or potential customers.etc.