MARKETING
Listed below are four different
products in various stages of the product life cycle. What
marketing strategies would you suggest to these companies?
A -
Remotely operated appliances such as lighting, heating & air
conditioning units, or
coffee makers – Introductory
Stages
B -
Hewlett-Packard tablet computers—growth stage
C -
Canon digital cameras—maturity stage,
D -
handheld manual can openers—decline stage.
What are the stages in a product’s life cycle? In which of these
stages would a value-based pricing strategy be appropriate, and how
would / could a supplier communicate the price / value in order to
set profit maximizing prices across market segments? Explain your
answer.
The textbook discusses the different stages of the life cycle.
Discuss how difficult it is to determine when each stage begins and
ends, using biological, cognitive, and psychosocial criteria.
Contrast this discontinuity perspective with the continuity
perspective. Which perspective do you favor? Please include two
references
A.
What does the product cycle model postulate? What are the various
stages in a product life cycle?
B. Explain why the Heckscher- Ohlin theory is a general
equilibrium model?
What are the stages of life? Are there different problems in
life as we progress through life? Tell me in your answer what
Jung's take on the stages of life are.
2. How does Jung compare death to the sun?