Question

In the world of working parents and time – poor managers searching for some form of lifestyle balance, the consumption of plastic packaging is increasing every year. Many consumers and organisations alike, however, are choosing more environmentally friendly packaging options. While some supermarkets and retail stores are beginning to charge for plastic bags at the checkout, any use of plastic bags contributes to the landfill problems of both today and the future. With aim of supplying packaging with low carbon footprint, Green Way strategy is to develop biodegradable packaging made from 100 percent natural resources including sugar cane.

But Green Way strategy is not just focussed on providing biodegradable packaging to the corporate world for distribution to the businesses and consumer markets. Unlike most organisations, Green Way had launched its biodegradables packaging product with the deliberate intention of educating the broader community on the benefits of a world less reliant on oil and fossil fuel. With the goal of changing the way Australians use packaging, Green Way has also focused its strategy on educating Australians of what and how to consume in a sustainable manner. Consumers are coached on reducing their carbon emissions by composing and recycling, for example, to build a better and more sustainable future. This is the Green Way’s future vison for competitive advantage.

Question 1

Describe Green Way current strategy?

Question 2

List and discuss four (4) Green Way’s sustainable competitive advantages?

Question 3

Conduct a SWOT analysis of Green Way and discuss its opportunities & threats how this may impact its business?

Question 4

Do you think the Green Way business model is sustainable?

References required: 6 Academic sources as a minimum including peer reviewed journals and prescribed textbook.

Answer 1

1) Green Way's Strategy is to reduce the carbon footprints, by providing biodegradable, environment friendly options of packaging which are Sugarcane-based and how consumers can incorporate these in their daily life. it is providing these biodegradable options to Corporates so that these solutions to carbon footprint problems can be minimized at a large scale. Its strategy is to help consumers learn about the bad effects of using plastic in their daily lifestyle and how by using Green Way's products, they can save the environment.

2) The four competitive advantages that Green Way has are :

I) It is providing customers with education of how they can be less reliant on fossil fuel and oil by using their biodegradable products.

II) This co. is also educating Australians on how to consume in a sustainable manner like avoiding plastic consumption as much as possible.

(III) They are educating consumers to recycle, decompose waste in a sustainable way which no other organisation is doing right now.

(IV) They are developing biodegradable products using Sugarcane which doesn't leave carbon footprint and can be renewed easily.

3) Strength - Providing Biodegradable products to consumers and at a large scale by distributing through Corporates.

Weakness - Sugarcane-based biodegradable products are more expensive than plastic products, hence prices for their products will be higher than Plastic products.

Opportunities - Educating the customers about reducing the carbon footprint, using metal or biodegradable straws.

Threats - Other companies will also start educating consumers like Green Way. They must continously innovate their products so as to stay relevant in the market.

4) Yes, there model is quite sustainable because if the Co. wants the consumer to buy their products, they have to educate them and inform them that how the plastic products they are now using are harming the environment. For making their business more sustainable in the long run, they should continously innovate and experiment new things which will attract consumers and at the same time, save environment.

Hope it helps. Let me know in the comments for any feedback or suggestions

Thanks :)