Question

In: Operations Management

Find examples of each tool in the marketer's promotion toolbox in the current press, on the...

Find examples of each tool in the marketer's promotion toolbox in the current press, on the Internet, on TV, or another media source. The marketer's toolbox includes advertising, PR, personal selling, sales promotions, direct marketing, and viral marketing. Research and identify one example for each tool. To prepare for writing your first post, speculate on why the company chose that tool for their message and what they hoped to accomplish.

Write your first post. Be sure to clearly state each tool and provide a link or example so that your classmates know what it is that you are referring to. While most examples will be on-line, it is perfectly acceptable to include references to TV ads, newspaper articles, etc. For each tool you must include your thoughts on why the company chose that particular tool. What did it hope to accomplish? Do you believe that they are successful? Why or why not? You may scan and attach anything you find that you believe would contribute to your classmates' understanding of your examples.

Solutions

Expert Solution

promotion toolbox

there are different tools and four main are-

  • advertising
  • sales promotion
  • public relation
  • personal selling

objective

the objective of promotion tools is to make an image of a product in the mind of a customer in such a way that if he or she needs of a particular product his mind strike a particular brand product, for example, if a person has body aches he bought move, not even think about any other cream. so this the ultimate promotion. some below objectives are-

  • build awareness
  • create interest
  • provide information
  • stimulate demand
  • reinforce brand

how advertising can be used as a source of promotion

advertising is a paid form of nonpersonal presentation of ideas goods and services through mass media, such as newspapers, magazines, television, radio, e channel. it is the best way of providing information at the lowest possible cost. advertising is a form of communication.

show how personal selling, sales promotion, and direct marketing can be used as a part of a promotion

personal selling- require a door to door service, it is a time consuming and costly way but in a few products it is beneficial, product maybe those who need an activity to perform like a vacuum cleaner.

sales promotion- short term incentive to encourage the purchase or sales of the product, it includes a tool for business promotion like add of tuition, or coaching.

direct marketing- it generates direct interaction between company presentation, product quality and with the target customer. cell phone, text , database marketing, catalog, etc use a direct marketing tool.

show how PR can be used as a part of a promotion

  • personal relation is a planned, highly credible and goodwill maintenance also a mutual understanding between the organization and the public. events sponsorship hep to achieve this. it acts as a promotion by listening from person to person about the quality of the product. this is very strong tools as it promotes or de-promote product by personal experience. if a person satisfying by using the product or service it helps in promoting otherwise it de-promote the product.
  • personal interaction allows for feedback and adjustment. it is relationship-oriented.
  • The buyer is more attentive.

use of viral and guerilla marketing

guerilla marketing is a form of creative marketing,m innovative way to reach a target customer, they are so manipulative that customers even not realize the product is marketing by the company. publicity stunt can be an example or way of implementing guerilla marketing. always an element of surprise

viral marketing- when product is everywhere and spread through all channels to n number of people than it is viral marketing, mass media campaign and social media is a source of spreading.

Alternatively:

Marketer's Promotion Toolbox

Following are the some of the famous & renowned Marketer's Promotion Toolbox.

Sr.No

Media

Example

Reason

Status

1

TV :

Big Boss

Big Boss is Reality Show. Very famous in USA. Big brands are promoting their products through such big reality shows where this can be reached up to maximum audience.

Successful

2

Internet : You Tube

Pepsi , Coca Cola etc

This is very popular source. So many people are watching the videos on you tube. There some advertisements where audience cannot skip that advertisements. Big Brands use this methodology to promote their product

Successful

3

Internet : Google

Amazon , Wal Mart etc

Google is the heart of Internet users. People try to search each & everything through the Google. So companies are promoting their products through Google , this is cost effective & customized.

Big Brands use this methodology to promote their product

Successful

4

Magazine :

Mercedes Benz

Mercedes Benz company promote their product through Reputed magazines. The specific class who reads the magazine can have better impact on their mind.

Successful

5

Newspaper : Construction

The New York Times

Wide Coverage in specific area & Local: Construction industries uses these types of promotion for promoting their products.

Successful

6

Hoardings

Time Square in New York

For Capturing the specific Location this is very helping media .With this method we can promote our product in specific area.

Successful

7

TV : Cricket Match

Voda Phone

Cricket Matches are the very popular sources of promoting products. Voda Phone use this strategy for promoting their services.

Successful

8

News Paper

Education campaigns

Private university, Local institutes promote their education campaigns through Newspaper.

Successful


Related Solutions

Find at least one example of each of these three promotional tools in the current press,...
Find at least one example of each of these three promotional tools in the current press, Internet, TV, or other media source: advertising, public relations (PR), and personal selling. For each promotional tool example you found, describe how the companies are using the tools, and what the tools are meant to accomplish. Are promotional tools successful in delivering the company’s message?
1.Find a current article of substance in the business press (for example, the Wall Street Journal,...
1.Find a current article of substance in the business press (for example, the Wall Street Journal, the Financial Times, Fortune, BusinessWeek, Inc., Bloomberg, etc.) that discusses topics covered in this course. If you are having trouble finding an article, read through the table of contents to familiarize yourself with the names of concepts that will be presented later in the term. Read your article carefully, making notes about relevant content. Write a two-page summary of the key points in your...
A machine tool company is considering a new investment in a punch press machine that will...
A machine tool company is considering a new investment in a punch press machine that will cost $100,000 and has an annual maintenance cost of $10,000. There is also an additional overhauling cost of $20,000 for the equipment once every four years. Assuming that this equipment will last 12 years under these conditions, what is the cost of owning and maintaining the punch press at an interest rate of 10%?
A tool and die company is considering the purchase of a drill press with fuzzy-logic software...
A tool and die company is considering the purchase of a drill press with fuzzy-logic software to improve accuracy and reduce tool wear. The company has the opportunity to buy a slightly used machine for $15,000 or new one for $21,000. Because the new machine is a more sophisticated model, its operating cost is expected to be $7000 per year, while the used machine is expected to require $8200 per year. Each machine is expected to have 25 years life...
SALES PROMOTION: 1) Definition: 2) Trade Sales Promotion and Consumer Sales Promotion: define each, and what...
SALES PROMOTION: 1) Definition: 2) Trade Sales Promotion and Consumer Sales Promotion: define each, and what is the difference? 3) Tools for Trade Sales Promotion: Provide a good marketing example of each of the following: a. Trade allowances b. Push money c. Free merchandise d. Store demos e. Business meetings, conventions, trade shows
Let X = tool life (measured in some unit of time) of the current tool type....
Let X = tool life (measured in some unit of time) of the current tool type. Let Y = tool life of the new tool type being considered. The standard deviations of X and Y are both equal to 2. Through tests the mean tool life of Y was shown to be statistically significantly greater than X at a significance level of 0.05. The mean of X is estimated to be 10, and the mean of Y is estimated to...
Find two examples of current (within last five years) graphical misrepresentations of data.
Find two examples of current (within last five years) graphical misrepresentations of data.
a. what is meant by the term "Tool of marketing". b. describe each point of tool...
a. what is meant by the term "Tool of marketing". b. describe each point of tool of marketing.. c. give example of each tool as use "MCB Bank" as an example.
Discuss the nature of each promotional tool.
Discuss the nature of each promotional tool.
FIND EXAMPLES IN THE CURRENT BUSINESS NEWS MEDIA OF HOW EBAY AND OTHER ONLINE SELLERS OBTAIN...
FIND EXAMPLES IN THE CURRENT BUSINESS NEWS MEDIA OF HOW EBAY AND OTHER ONLINE SELLERS OBTAIN INFORMATION ABOUT THE PRICE ELASTICITY OF DEMAND BY MAKING UNANNOUNCED TEMPORARY ADJUSTMENTS TO THEIR PRICES AND FEE STRUCTURES.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT