1) Repositioning up: identify one example and analyze the reasons for success or failure 2) Repositioning...

1) Repositioning up: identify one example and analyze the reasons for success or failure 2) Repositioning down: identify one example and analyze the reasons for success or failure 3) Lateral repositioning: identify one example each of a success and a failure and analyze the reasons for the same

Solutions

Expert Solution

Repositioning up is a strategy where a down market brand attempts to stretch its brand upwards to new category of customers apart from serving current customers. For examples Juices: with low sugar content, with more juice, not from concentrate, with vitamins are introduced for more health conscious generation

Repositioning down is a strategy to scale down your brand so that you attract more of the right customer .many mal owners adopt this strategy to upgrade their malls. Scaling down doesn’t mean they degrade their mall. They need to invest in the mall just as they would if they were to scale up a mall.

In lateral repositioning the marketer develops an entirely new product which helps in finding a much wider audience. A lateral product like Barbie dolls has taken a huge percentage of the doll market. When Barbie was introduced, the doll market consisted of baby dolls. The result was an entirely new category of the fashion doll.

In all these examples these strategies have been a successful attempt.

keosha answered 2 months ago

Next > < Previous

Related Solutions

Evaluate and provide two (2) main reasons with evidence which cause the failure/success of the merger...

Evaluate and provide two (2) main reasons with evidence which cause the failure/success of the merger and acquisition. by using this article "Bristol-Myers Squibb’s $74 billion acquisition of Celgene would combine two troubled companies"

a) The reasons for the success of BYD's diversification strategy? b) Analyze the importance of cultivating...

a) The reasons for the success of BYD's diversification strategy? b) Analyze the importance of cultivating core competitiveness for diversification strategy by combining cases. And talk about how BYD has maintained its core competitiveness.

Its Cultural intelligence needed? Give an example of success or failure at the international level

Early Termination Procedure? (Plan of action) 1 Example- Identify if the project will be a success?...

Early Termination Procedure? (Plan of action) 1 Example- Identify if the project will be a success? 2 Evaluate past project records? 3 4

1. Use reverse assumption analysis to analyze an University. 2. Give one example of a retailer...

1. Use reverse assumption analysis to analyze an University. 2. Give one example of a retailer that uses standalone stores as opposed to stores located in malls. Why do you think retailers opt for this sales channel?

Week 12 1. Explain 2 reasons for the formation of corporate subsidiaries. 2. Identify four reasons...

Week 12 1. Explain 2 reasons for the formation of corporate subsidiaries. 2. Identify four reasons for the formation of foreign subsidiaries. 3. Why is Amazon considering foreign subsidiaries in Europe as a management strategy? 4. Explain two reasons why Vodafone and Verizon talked about an acquisition. Which company was acquired and what was the cost? Was this strategy of acquisition positive or negative? 5. Why did Google acquire Android? Explain why it was a good acquisition for Google.

1.) Come up with one (1) example of how two (2) sympatric species of Apis bees...

1.) Come up with one (1) example of how two (2) sympatric species of Apis bees could potentially be prevented from successfully mating with each other in the wild. The mechanism could be behavioral, environmental, etc. - just no direct human intervention. Your example can be based on reality or be totally imaginary. Just make sure to explain how your answer would successfully contribute to reproductive isolation. 2) Come up with one (1) example of how two (2) allopatric species...

1. Which one of the following would be an example of a supply-side market failure? A....

1. Which one of the following would be an example of a supply-side market failure? A. Your business wants to attract repeat customers by putting on a customer-appreciation picnic at a public park, but you decide not to because you couldn't prevent noncustomers from consuming the food and entertainment you provided. B. Everyone rushes to the local retail outlet at midnight on the day of the release of a new video game console, and the store runs out before everyone...

Congestive Heart Failure Activity One: 1) Define preload, afterload, contractility, Frank Starling mechanism. 2) Identify

Congestive Heart Failure Activity One: 1) Define preload, afterload, contractility, Frank Starling mechanism. 2) Identify three factors that can change preload. Identify three factors that can change afterload. 3) Describe what happens as filling volume increases, and how that affects pressure. Activity Two: 1) Describe reduced vs. preserved ejection fraction heart failure. Which gender is more likely to experience symptoms of CHF with exercise? Which gender is more likely to experience isolated systolic blood pressure increase? Support your answers with...

1. Briefly explain four reasons why transfer pricing is important for multinational corporations. 2. Identify one...

1. Briefly explain four reasons why transfer pricing is important for multinational corporations. 2. Identify one of the main advantages and two behavioural implications of the use of the following transfer pricing methods: a. Full Cost Based Transfer Price b. Negotiation Based Transfer Price Note: There should be two advantages and four behavioural implications in total – i.e. each transfer pricing method will have one advantage and two behavioural implications.

Subjects