Question

Assignment 4b. Find a Marketing Plan for any company that operates in more than one country. Write a one-page critique of this marketing plan, evaluating the quality, thoroughness, actionable steps, etc. Be “critical” in your assessment and be sure to give some recommendations. •This paper is to be no more than 1 page, 12-point font, single spaced.. •Include a copy of or link to the actual marketing plan.

PLEASE POST A LINK TO A MARKETING PLAN AND BULLET POINT SOME CRTIQUES, I WILL EXPAND ON THEM

Answer 1

Marketing Plan:

1. Adding local flavors: When we go to different countries, we need to add consumer taste, preference, and interest. They differ from country to country, climatic zones, gross domestic product levels, customs, and traditions.

2. Cultural Difference: When going for branding across different countries, it is better to do some global marketing research on what the word or words mean in that country. The same words have a different meaning in different countries.

3. Swot Analysis: Checking the strength, weakness, opportunities, and threats of the market the company is entering into.

4. Local partners: A good understanding of the local market is a pre-requisite for success. The best way to ensure is through a joint venture global marketing partnerships or marketing tie-up with a local partner in the same business.

5. Production and Marketing: In today's time it is easy for multi-locational operations to deliver the products to different countries. The primary goal of the marketing plan is to get people to buy your products or services. With production getting easier in that country the sale can be met easily and timely. Marketing needs to be done keeping in mind the culture and consumer needs of the country.

6. Logistics: As the production becomes easy and marketing done well, logistic and distribution of products is a priority. The company need to look after the channel through which product needs to distribute

7. 5Ps:

Product- A product is an item that’s made to satisfy consumers’ wants, needs, and desires

Prices- It is a very sensitive part of the marketing plan. The price you charge has to be competitive but still, allow you to make a reasonable profit.

Packaging:   Packaging is what shows off your product in the best light, displays the price and value of the product, communicates the product’s benefits to consumers, and it what physically appears in your various distribution points.  

Promotion-  The best approach is to find which media will be most effective in reaching your target market. It can be done through the internet (including business website, email, social media campaigns, etc.), direct mail, door-to-door flyer delivery, cooperative advertising with wholesalers, retailers, or other businesses, radio, newspapers, magazines, directories, billboards, bench/bus/subway ads or television.

Place- Place refers to the physical locations the products are sold and the places consumers have direct access to the items you sell.

To evaluate the marketing plan:

• Check the changes in the sales
• Use questionnaires to get feedback from the customers
• Comparing strategies with the competitors
• evaluating return on investments
• Market Reaction