Below are the 3 major types of strategic alliances.
- Joint venture: joint venture is created when
the two parent companies together forms a one more company.
Example: Company A and company B together forms a
company C by sharing the thier profits.
- Equity Strategic Alliance : equity strategic
alliances formed when one company buys the equity percentages of
other company. Examples: if the company A buys the 40% of the
company B share. It is termed as equity startgic alliances.
- Non equity strategic alliances: in case of non
equity strategic alliances, company will not buy the equities of
other companies. Rather both the companies makes a contractual
agreement for combining both companies resources and capabilities.
Examples : company A and Company B makes a agreement to share thier
company resources or machinaries.
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