Subject Name:Multinational ManagementCan you cite
other examples of international strategic alliances? How are these
alliances doing?
can you cite other examples of international strategic alliances?
How are these alliances doing?
In the commercial aviation industry, strategic alliances are
utilized everywhere. This could be in the form of codeshares (where
one airline places their airline code and flight number on a flight
operated by another carrier) or group partnerships (like the
oneworld alliance) where many airlines operate and market in some
cohesive manner. In this particular industry, what are the
benefits? What are the risks for those who fail to form valuable
strategic partnerships?
What is a strategic alliance? What are the three major types of
strategic alliances that firms form for the purpose of developing a
competitive advantage?
Discuss the advantages and disadvantages of strategic alliances
(i.e. cooperative strategy). What impact do these alliances have
upon brand recognition/exposure? Are there any concerns with regard
to quality control and/or brand loyalty?
Strategic Resource Allocation and Planning-is the name of the
class
3. The strategic
alliances notes discuss several reasons for forming alliances. What
is the principal difference between a strategic alliance that aims
to create value through tacit collusion and a strategic alliance
that aims to create value through other means? How can you
determine whether two firms are forming an alliance to facilitate
tacit collusion or are forming an alliance for other goals?
Q5. The highly competitive freight transport industry is forcing
carriers to form strategic alliances. Explain the following:
(a) What is a strategic alliance among carriers?
(b) Two (2) advantages of a strategic alliance.
(c) One (1) disadvantage of a strategic alliance.