Discuss the process of negotiation and how sales force members can use it effectively.

Expert Solution

The process of negotiation requires a deep understanding of the customer and customer’s preferences and position regarding a particular issue. It is the process by which a sales force member can reach a common ground and effectively close a sale that benefits all parties involved. The process involves seeking clarification on any objections posed by the customer and then being able to mitigate the objection or even skillfully turn it around into a reason for buying.

Junaid answered 8 months ago

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