Question

Apple

Apple encourages owners of its computers to form local Apple user groups, many of which offer monthly meetings, an informative newsletter, member discounts, special interest groups, classes, and one-on-one support. The user groups provide Apple owners with opportunities to learn more about their computers, share ideas, friendships with fellow Apple users, as well as sponsor special activities and events and perform community service. A visit to Apple’s Web site helps customers find nearby user groups.

Locate an organization in the news. How is this organization trying to create value and competitive advantage in its sector?

Answer 1

Amazon is the organization in the news:

Amazon is the online retail business started in 1994 as an online bookstore. Now in 2017 it become the world’s one of the largest online retail business which is spread in almost all countries of the world. This transformation is due to the strategic planning & strategic execution by the Amazon team over a period of more than 20 years.

How Amazon trying to create Value and competitive advantage in its sector: Amazon organization is trying to create value and competitive advantage in its sector by exploring below approaches as

• Developing customer user friendly system and processes: This helps for higher satisfaction among consumers and help them to have easy transaction with Amazon organization.
• Developing organization response time with respect to consumer requirements: The quicker the response time, better is the customer satisfaction. Thus helps in better customer management and satisfaction.
• Fulfills the consumer demands: Amazon tries to meet most of the demands of their consumers in their online retail sector, so that Amazon becomes the first choice for the online consumer world.
• World-class services to consumers: The service level is world class and fair treatment policy with all consumers creates a great online working atmosphere for their consumers.
• Most of the options for their consumers: The Product range is such that it provides most of the product options for their consumers and helps them easily.
• Advanced Marketing and Branding: The effective marketing and branding results in higher consumer influences and attraction towards the Amazon organization.
• High Product Quality – Value for money for consumers: the product quality is satisfactory for the consumers and consumers feels that they got the value for their money with quick online services.
• Wow experience for consumers with organization: The Amazon team is working on creating a Wow experience for their consumers, so that they are more satisfied with the organization and will create a mouth publicity for Amazon.