11.2 Public Relations Crisis Communication Discussion
Public Relations communication is an extremely effective means
of developing social capital for companies when it is handled
well.
Crisis communication is another type of bad-news communication,
and how this type of communication is handled often determines the
success, or failure, of a company; and the future outcome for
entire industries.
Often during, or following, a crisis the organization might
incorporate some use of public relations communication to assist
the public in understanding how...
In your opinion, what are the key differences between public
relations and advertising? From a marketing standpoint (4Ps -
Promotion), which tool (advertising or PR) do you believe is most
effective? Explain your rationale
Review Public Relations and Social Media: Deliberate or Creative
Strategic Planning. After reading this article and identifying
challenges associated with social media, discuss how organizations
can use social media to effectively communicate with internal and
external target audiences. Reflect on your own professional
experience with social media, and consider the following questions
in your response:
How can organizations build trust through social media, both
internally and externally?
How can social media be used to address public relations
issues?
How can...
Explain the difference between the practice of
advertising and the practice of public relations. Find an example
of an ad that delivers sales and one that creates a public positive
attitude. (If possible, find examples from the same
company).
Describe
the key elements of an effective health communication plan. Why is
planning so important? Provide examples of how public health
professionals can apply ethical considerations in the planning
process.
PUBLIC RELATIONS:
1) Public Relations:
a. Definition and
b. marketing example
2) Publicity:
a. Definition and
b. marketing example
3) Product placement
4) Consumer education
5) Sponsorship
6) Managing Unfavorable Publicity
a. definition
b. Crisis management—marketing example
Applications of Public relations planning and race
process
1.1.
Write about the race process. Analyse what race process is and
describe each step of the process .
1.2How you would put the Race process into practice in
creating a professional communication plan.
try to give answer as long as you can.