A number of factors affecting price sensitivity are discussed in this chapter. Provide some examples

A number of factors affecting price sensitivity are discussed in this chapter. Provide some examples of the application of these factors in the hospitality or travel businesses.

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This is a good assignment or class discussion topic. Following is an example to help get students thinking about this question:

• End-Benefit Effect: People traveling to resort destinations these days are given an option of booking their airport pickup and drops at the time of booking as well along with a trip insurance (or weather insurance for resort destinations) for a marginal price. While the add-on transportation rate may be equal to or even above the market rates, people are still inclined to book the package together.

Junaid answered 2 months ago

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