Choose a restaurant concept that you would like to take overseas. How will the factors shown in Figure 6–2 work for or against the success of this restaurant?

Expert Solution

This question is designed to help students learn the different influencers of consumer behavior. By placing the restaurant concept outside of the student’s culture, students are forced to consider these effects more independently and contextually. The answers will evolve around the types of restaurants discussed and the culture in which they are placed.

Some examples you might want to bring up to illustrate these differences could include the problems McDonald’s faced in India when it was discovered that their fries contained beef flavoring (as Hindus do not eat beef) or the perception of young Asian markets towards American fast food brands as being places for dates or special occasions.

Junaid answered 8 months ago

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