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In: Accounting

Illustrate how a hotel, restaurant, or theater can deal with the intangibility, inseparability, variability

Illustrate how a hotel, restaurant, or theater can deal with the intangibility, inseparability, variability, and perishability of the service it provides. Give specific examples.

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Expert Solution

Assign students to four groups and have each group discus one of the service characteristics. Ask each group to present their own interpretation of their assigned service characteristic and provide examples.

For example, a hotel can ensure that the product being offer is well maintained, clean and is suitable for the image it is trying to project in its customers’ minds. The inseparability and variability concerns are addressed by the continuous training and development of the employees (both those who interact with customers and those who don’t). The perishability concern is best addressed by deploying suitable revenue management strategies

 

Junaid answered 1 year ago
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