Question

What is the purpose of an executive summary? What items need to be included in an executive summary?

Answer 1

The purpose of the executive summary is to clarify the primary highlights of your business in a way that will influence the pursuer to need to take in more. However it should likewise sufficiently incorporate data that financial specialists can see the potential behind your business without reading the whole arrangement.

So we can say that the purpose of the executive summary is to drag the attention of the investors, readers. The executive plan [provides very concise, short, and optimistic overview of business.

Here are the topics that the executive summary should contains-

• The problem and your solution-You have to show that what are the problems and how you are going to overcome it.
• Size of market and growth opportunity.- Investors are looking for a large market opportunity. You have to show what are the market size and the growth opportunity of the firm.
• Your competitive advantage- How you are going to compete with those competitors and why the customers will prefer your product or services than the competitor.
• Business model. It should include the current business model. Who will report to whom and decision making process
• Financial projections and funding- It can contain the source of the fund raising and the potential expenditure for next 3-5 years.
• Executive team. Who is the executive team and what the specification, qualification an experience are.