What factors appear to influence the types of services an international banking firm chooses to offer...

What factors appear to influence the types of services an international banking firm chooses to offer its customers?

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The types of services usually offered by an international bank are :

Global cash management
International trade finance
Foreign currency and exchange services
Foreign accounts receivable and working capital financing
Letters of credit
Export-import financing
Offshore banking
International investments

The factors that influence the types of services that an international banking firm chooses to offer its customers are :

Legitimacy of customer - Banking firms have to legally track and report suspected money laundering activities
Legal factors - certain services may be restricted or highly regulated in some jurisdictions
Type of customer base - Based on the requirements of customer. If the customers mostly demand a particular service, then only that service may be offered. On the other hand, if some services have no demand in the market, the firm would not offer those services
Competition - if the international bank is unable to competitively price its service in the market, it may not offer the service at all

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What factors appear to influence the types of services an international banking firm chooses to offer...

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