Question

1. Mobile marketing has become an important component of digital marketing campaigns.Assume you are a marketing intern for a local book, comic and video store. Describe how youcould use mobile marketing to drive website visits as well as store visits. Be specific in yourideas.
2. What challenges must be overcome to establish an international e-commerce operation?
3. What is meant by the term search engine optimization (SEO)? How can it be accomplished?
4. Define social media, a social network, and social media marketing.
5. Describe viral marketing.
6. What issues complicate international social media marketing programs?

Answer 1

1. Mobile marketing can be used to drive website visit as well as store visit in following ways-

Optimization of website

Assitance of paid search

Getting smart of social media

Harnessing the power of mobile

Old and existing customer should not be forgot-

Challenges to be overcome for establishment of an international e commerce operations-

1. Inexpensive and unreliable broadband Internet

2. Limited payment methods

3. Hardships of Cross border payments

4.Hardships in building consumer trusts and severe local competitions

5. Weak Supply chains and Logistics Infrastructure

3. SEO (search engine optimization) is the practice of system by which quality and quantity of traffic to a website is increased through organic search results.

SEO can be accomplished by looking at five steps-

Figuring out what customers are wanting

Optimizing webpage for the target keywords

Making sure about accessibility of website to customers and to search engines

Getting website linked with other websites

Measuring success of SEO

4.Social Media is website or applications through which users create and share content to turn interactive dialogue by social networking.

Social networking- It is kind of structure consisted of dedicated websites and applications for interacting others or to find common or similar interests.

Social media marketing-It is use of Social media platforms to advertise and promote the product. This term is interchangeable with digital marketing or e marketing.

First four parts have been answered. Kindly post the rest in your next question. Please post only four questions at a time.