Question

In: Operations Management

What is the make-up of customers and target market for a candy store?

What is the make-up of customers and target market for a candy store?

Solutions

Expert Solution

Candy Store can be verified the diversity filed according to the availability of the candies. Basic target market of the Candy Store is people belonging to the child as well as teen category. Candy is a very widely selling product which is available at different stores instigating the specific market segment requires proper advertisement to create impact on the targeted customers.

Influential advertisement strategy would definitely enable organisation to be more productive towards creating a better marketing strategy and to improve availability of different factors by eating more intuitive advertisement would be beneficial for the company.

Candy Store can target local community buy running promotional offers which reduces the overall cost involved in purchasing new candy. This type of approach would help local store to build brand identity later this offer can be levied and store can operate at the normal structure and pricing.


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