Question

What are the 4 P's of marketing a candy store?

Answer 1

4P's are: I am taking an example of a Gem's candy here.

Product: Here, you explain the product(s)/service(s), complete characteristics and what makes them different.

Here, the Gems candies like M&M's small pop candies. They come in different sizes and colours. Special thing about a gems packet is that you will find different colours is almost all SKUs which is what makes the customers happy by seeing so many vivid colours inside a small packet of candies. These candies are mostly chocolate candies, with milk chocolate being the most popular.

Price: Here, you describe the price of the product range and compare it with its competitiors.

Earlier Gems used to come only in large packets. They have evolved over the years and understood their target market very well. This is best thing about them. They have varied no. of SKUs with sackets ranging from Rs. 5/- to Rs. 100/-. They are usually priced much lower than their competitior M&M.

Place: Here, you tell about where the product can be found.

Gem can be found at almost every grocery store, mid-sized general store and large modern retail outlets like Big Bazaar, Reliance Retail, etc. They are mostly sold through general stores, with recent innovations being sold online via e-grocery stores like Big Basket, Grofers, Amazon, etc.

Promotion: Here you describe the promotional activities being carried out.

They are known for craziest and funny ads. Recent ad "Pikla Pikla Ping Ping - Gems Raho Umarless" meaning "Be Young Forever from your heart" and eat Gems. They are have tried to catch one thing about every human being that everybody is a kid from inside and wants to be a kid sometimes. They tried to show customers to eat Gems and be the kid they want to be.