Question

You are working on a new account a bottled tea name Leafs Alive that uses healthy antioxidant formulation. The sale of bottled tea, as well as healthy products, is surging. Analyze your market using the following question:

What cultural, social, psychological, and behavioral factors influence this market?

Answer 1

most of the people use to take tea in regular intervels in most of the nations. particularly in cold nations and places it is a regular and common drink. here no cultural issues or social issues about marketing of tea in this regards. Tea is the product whcih is widely accepted by the people and most of the people prefers to have it.

When it comes psychological aspects, we must convey the message that the people who consume our branded TEA are more active than others. The same has to convey to the customers through different channels and modes. A small tea gives you a break at the work place, you can chat with your peers and group in the break by having the tea, and your relations becomes tronger and the team/group work will rejoice.

Behavioral factors like being positive, be positive, more active through the time, tension relief, etc are the results and outcomes to the people who consumes our tea. the same will prepared and inform to the customers. customer is the king in any market, similarly in any market, the survival of the product depends on how successfully we meet their expectations.