Question

What challenges do marketers face in Global Branding decisions? Provide two examples of companies that successfully selected Brand names.

Answer 1

Globalization is changing the work culture and making world as global world. World is becoming a global village and domestic companies are growing as global companies. At the global level customer’s base are changing because of the differences in the culture, education, lifestyles and changing customer’s mindset. Global marketers are facing many challenges which coming from the different aspects of world.

These are the following challenges face the marketer in global branding decisions-

1. Challenges of improper adaptation of sales and marketing channels.
2. No adaptation of product offerings.
3. Lack of uses of team leads.
4. Lack of knowledge of global logistics
5. Challenges of non specific countries

These two companies which successfully selected brand name

Airbnb is for people who book and list accommodations all over the world. Generally, it is a community marketplace that has more than a million listings in more than 34,000 cities in the world. Airbnb became very successful globally because of social media.

Domino’s positioned menu innovation in the forefront to increase its international awareness and interest. They have consistent items for the pizza in all markets like their sauce, bread, and cheese, where it works anywhere.