2. How do the activities in the consumer decision making
process relate to the basic consumer behavior consumption
process?
7. How does consumer involvement, perceived risk,
product experience, and time availability influence the amount of
search that a consumer will perform when seeking to satisfy a
problem that they are facing?
8. What types of technologies are affecting consumer
search behavior?
9. Describe a recent situation that you faced in which
you think the decision-making model discussed in the chapter...