Chapter
12
List the
five activities in the consumer decision-making process with
examples for each.
Describe
the three major decision-making perspectives. Describe a purchase
decision you or your family made that illustrates a combination of
these perspectives.
Explain
antecedent conditions. Give some examples of antecedent conditions
that shape consumers’ perception of value.
Compare
and contrast the three decision-making approaches. Describe which
one you used while making a recent purchase.
Define
universal set of alternatives. Describe the three categories of
alternatives...