Outline the characteristics of Global and Transnational Strategy. Identify situations in which Multi-National Enterprise (MNEs) should...

Outline the characteristics of Global and Transnational Strategy. Identify situations in which Multi-National Enterprise (MNEs) should deploy each of these strategies?

Expert Solution

The advent of internet has made goods and services easily available around the corners of globe. Companies are expanding rapidly in new countries , new products are easily available every corner, world has become small .Transnational strategy takes the advantages of this new small world , by allowing companies to expand their territory in global aspect while taking into account cultural and social differences that shape the consumer in their naive environment.A firm using transnational strategy is mainly known as middle ground as such a firm tries to balance their desire for efficiency with the need to adjust to the local preferences within various countries. Large food chains like KFC or McDonald's changes their menu according to the local taste along with their special dishes like in France one can find wine in McDonald's

Global strategy is a process of expanding of a firm from international to global market and compete in global market . Firm will strategize how to change their products and pricing to determine how they can satisfy global audience with few variation in product and brand.Unlike transnational strategy is mainly sacrifices the local responsiveness within each country . Some minor modifications can be made according to the market situation but its main objective is to gain economics of scale by offering same products in each market

When a MNC wants to keep its standarized product worldwide with the goal to achieve maximum effectiveness and reduce cost as much as possible it will go for global strategy.They are highly centralized and mainly follow the orders from head quarters.They act like pipeline of product s ans strategies they are known as Hub and Spoke model

when a MNC aims to maximize its efficiency by responding to local taste and also gain from global market it will go for transnational strategy , to fulfill both the objective it should have integrated and interdependent network all over the world.It should try to earn economics of scale in upstream value chain and be more flexible in downstream activities like marketing or sales

Rahul Sunny answered 11 months ago

Does apple’s global operations fit a multi-domestic, transnational or global strategy？

Select and analyze a specific U.S. transnational corporation (MNE Multi National Enterprise) from list below, which...

Select and analyze a specific U.S. transnational corporation (MNE Multi National Enterprise) from list below, which includes the largest U.S. MNE corporations. Include at a minimum, the following information: Overview of corporation's history and development over time (growth in revenue, growth in employees, growth by acquisitions of other companies, etc.) Company's current global operations and reach Discussion of outsourcing jobs, supplies or services to other countries Summary of recent news coverage, criticism, or other significant stories about the company Ford...

Would a multi-national enterprise following a global standardization strategy be more likely to choose licensing, franchising,...

Would a multi-national enterprise following a global standardization strategy be more likely to choose licensing, franchising, a joint venture, or a wholly owned subsidiary when entering a foreign market? Explain your reasoning

Compare and contrast multi-domestic, global and transnational strategies Discuss the benefits and drawbacks of each strategy...

Compare and contrast multi-domestic, global and transnational strategies Discuss the benefits and drawbacks of each strategy Provide example companies that use each strategy (avoid the examples provided in the textbook and the video, choose your own) Address the type of strategy you saw within the simulation for your company.

Explain in detail one of the following four strategies of business: international, multi-domestic, global, or transnational....

Explain in detail one of the following four strategies of business: international, multi-domestic, global, or transnational. Select a specific company not highlighted in the chapters for this week in your text and answer the questions that are attached. Give an overview of the company you chose and identify the strategy you selected. What does the strategy entail? What are the implications to configuring and coordinating value chains? What are the benefits of the strategy as it pertains to your company?...

Identify a "multi-national" culture-based conflict that you have observed in the workplace or find a "multi-national"...

Identify a "multi-national" culture-based conflict that you have observed in the workplace or find a "multi-national" culture-based conflict in current events where the company needed to resolve the conflict. Imagine you are the negotiator, consider your own personality, ability factors and your cultural perceptions. How would these factors and perceptions influence your strategy to resolve the conflict? “What Factors Shape a Negotiator's Predisposition to use Unethical Tactics.” Consider the conflict you identified, are there any ethical considerations that you need...

Why do Multi-National Enterprises (MNEs) undertake foreign direct investment (FDI) instead of exporting to the nation?...

Why do Multi-National Enterprises (MNEs) undertake foreign direct investment (FDI) instead of exporting to the nation? What are the different levels of FDI in terms of financial investment/commitment between exporting and a totally owned subsidiary and what factors influence which level of FDI a MNE would choose when doing FDI?

Multi-national enterprises (MNEs) have been criticised for having a "cash-cow" perspective of their host country's resources....

Multi-national enterprises (MNEs) have been criticised for having a "cash-cow" perspective of their host country's resources. Explain why this may be the case and provide examples in your response.

Pick an example of a multi-national enterprise and list some of the benefits they face from...

Pick an example of a multi-national enterprise and list some of the benefits they face from operating across international boundaries as well as some drawbacks that may exist (there are some). Please be specific in your example and how the benefits and drawbacks pertain to it.

In this Laboratory the student must IDENTIFY AND EXPLAIN (2) International, Multinational, Transnational and Global companies....

In this Laboratory the student must IDENTIFY AND EXPLAIN (2) International, Multinational, Transnational and Global companies. To identify and explain each company, the student must consider THE CHARACTERISTICS that define each company model. Prepare it in an essay format.

Question