Question

1. Which of the following promotional elements has the potential to yield the greatest influence over a potential customer's decision to purchase a burrito from Chipotle?

Word-of-mouth

Advertising

Publicity

2. Which of the following promotional elements provides the most control for a marketing manager?
Advertising
Word-of-mouth
Publicity

3. In preparation for a new store opening within a neighborhood, if Chipotle were to offer free burritos to individuals who are influential within multiple large social groups or organizations within the related neighborhood with the objective of generating positive word-of-mouth, then this approach would be an example of a(an)
seeding strategy.
push strategy.
Internal marketing strategy.

4. Generally, the promotion mix strategy of a company should be designed so that its elements ____ each other.
complement
interfere with
confuse
don't influence

Answer 1

1. Word of mouth.

Word of mouth is like a referral from someone who has tried burrito and hence people will trust the opinion more.

2. ADvertising.

Manager can control the media and reach. Word of mouth and Publicity spread by itself and have no control elements.

3. Seeding strategy.

This is a strategy in which a target group is selected which is considered to be influential and can spread the word about the product in the market.

4. Complement each other.

The promotion mix should have synergies for a better result. Promotional mix with confusing messages or conflicting with each other can't connect with customer.