Question

Philoshopy Question.

What does the term Mcdonaldization of Society mean from cultural perspectives? Highlight its dimensions with at least 150 words

Answer 1

Mcdonaldisation of society was coined by George Ritzer and it refers to a process by which models of McDonald restaurant applies to every aspect of society .

Every culture has unique features of education, travel , art , food and festivals. McDonaldisation has effected most of cultural aspect of society such as education , media , food , travel , festivals, family etc .

McDonaldisation simply means increased efficiency , calculability , predictability and control of each aspects of society.

Efficiency - McDonald's restaurant is highly efficient in transforming a hungry person to full one. Similarly , above mentioned, societal aspects are becoming fast and efficient.

Calculability - One of the basic feature of McDonald's is its focus on quantity rather quality. If a person gets 2 burgers in quick time , he will be more satisfied than if he gets only one better quality burger in same time. Similarly, education and media are becoming oriented towards quantity instead of quality.

Predictability -- McDonald's you eat in San Fransisco or New York , you will get same standards throughout. This is being observed in today's society which may also be termed as standardisation of society.

control -- Restaurants of McDonald's exercise great control over their service delivery and standards of product. Society has also no es towards having greater control through use of technology and science .