Consumers often have many needs that are not readily obvious. Just observing their behaviour inside a...

Consumers often have many needs that are not readily obvious. Just observing their behaviour inside a retail store is not enough to get a true understanding of their "needs."

A. List and describe the five needs types. Support your answers with some examples

Suppose that you work as a Chief Marketing Officer of real estate division in local Omani corporation and you want to develop a new Strategic Marketing Plan.

B. Explain in details the process to develop the Strategic Planning on the Division level.

Oredo telecommunication company success depends not only on how well each department performs its work but also on how well the various departmental activities are coordinated to conduct core business process.

C. list and describe the five core business process.

Solutions

Expert Solution

Ques A) 5 need types are:

· Physiological Needs: The clothes help provide protection to the body, basic need for the individual. The availability of options helps satisfy this basic need of look and coverage.
· Safety Needs: By using CCTV cameras and hiring security guards, people feel secure thus satisfying safety need.
· Social Needs: The act of being able to shop with friends and family help in boosting social needs for people. Therefore providing enough space to do so will fulfil its needs.
· Esteem Needs: The brand value of something owned by a person helps boost the image of a person in front of his/her knowns. Thus by improving the brand image by store will enhance the image of its owners helping them fulfil their self esteem needs.
· Self-Actualization Needs : By associating themselves with doing social good like the retail store being a part of some charity and thus donating, and making a positive difference in the society would help people accomplish their self-actualisation needs as they will feel a part of working towards the cause and making a difference.

Part B ) The planning process at Divisional Level involves the following steps :

1. Convene a planning committee : The Divisional level heads convene a planning committee.

2. External and internal environment assessments : The internal environment assessment involves assessing the branch/ division and external environment would consist of 2 aspects, one being the environment in the company external to division and secondly environment outside the organisation.

3. Collective of Data/Information : After assessing the environment, we collect relevant data for the cause at hand to formulate certain ideas

4. Meetings to review components of the proposed plan : continuous meetings are done to evaluate all ideas and form a proposed plan

5. Identify goals and milestones : Divisional Goals are formed and milestones highlighted. These maybe short term and annual.

6. Establishing metrics to measure success. These are internal to the division.

7. Periodic evaluation of progress is done as a part of critical analysis. It maybe in tangent with the overall company plans or maybe focussed on specific divisional needs.

Part C) 5 Core business processes for Ooredoo include :

1. Design : Coming up with advanced and sleek designs, easier layout and superior quality.

2. Development : Developing superior technologies and enhancing the product portfolio. Like providing GSM, fixed, cable, entertainment and technology services

3. Production : enhancing inhouse production of goods related to the service provided..

4. Installation : Installing and providing superior technologies in the telecommunication business.

5. Servicing : With a focus on providing the best services and improve customer satisfaction.

Rahul Sunny answered 1 year ago

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