Question

program: Tourism Management

subject: Special Interest Tourism

Question: State if you agreed or disagreed with the types of SIT being promoted by New Zealand and why ?

Answer 1

New Zealand Tourism has carefully shortlisted special interest tourist sectors and I agree with the ones they have selected.

Here are the reasons for agreeing and supporting the SIT sectors of New-Zealand:

• New Zealand tourism has set a clear aim and target that it wants to attract the high-value visitors to the country & deliver an incredible experience so that New Zealand is on top of destination lists.
• The special interest tourist sectors include cycling, mountain biking, Golf, adventure sports like Skiing and walking & hiking. All of these sectors have a great appeal and attraction point for tourists. All these activities are well planned and promoted and it also ensures that tourist spends more than average time leading to greater experience.
• Another reason to agree with special interest sectors of New Zealand is that it has spent a lot of research and time to package such experiences. These sectors define the unique experience points for New Zealand and help to build a marketing approach and plan towards attracting more tourists.
• Apart from the four activities wine and food also offer a great attraction for tourists and it has been observed that nearly 25% of tourist visit the vineyards.
• Another reason for agreeing and support the SIT strategy of New Zealand is because of positive external response from countries like Australia which is considering New Zealand as a top business events/conferences destination. The conference schedule offers a great variety of sports, positive environment of discussing work and in parallel enjoying the key activities.
• The country is spending on infrastructure for tourist development. For example, Many prominent cities like Auckland, Christchurch, Wellington have now world-class convention centres making it ideal for business tourists.

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