Question

what marketing activities would you focus on to increase the lead conversion to sales currently at 55% and why

Answer 1

Ways to boost Your Lead Conversion Rate-

1- observe lead nurturing.
A lead nurturing program takes all the leads you capture (through internet forms, web log subscriptions, downloads, etc.), coaxes them through the shopping for stages, and singles out which of them area unit presumably to convert. rather than causing untested ends up in sales, you'll be able to use list segmentation and targeted content to additional qualify them.

2- Set higher standards for lead quality.
, increasing lead quality is that the prime priority for sixty eight p.c of B2B marketers. This trend is indicative of a bigger shift focussed from lead amount to quality. to ascertain this play get in your business, you wish to unite sales and promoting over a group of shared definitions for lead qualification and a transparent framework for the buyer’s journey.

3- Use a lead rating system.
A lead rating system could be a good thanks to quantify and scale your targeting needs. Lead evaluation assigns every lead a numerical price supported firmographics knowledge nonheritable throughout lead capture (department, role, company size), yet as actions a lead has taken browsing behavior, email engagement, downloads, social media shares.

4- Connect your CRM and promoting automation platform-
If you’re attempting to run lead information campaigns while not this key systems integration, you’re creating an enormous mistake. A two-way integration between your CRM information and promoting automation platform (MAP) provides sales and promoting groups the power to figure from a unified pipeline and share lead intelligence.

5- Capture the proper lead info.
Take a glance at your numerous lead entry points internet forms, landing pages, gated downloads, etc., and raise yourself whether or not you’re obtaining the proper info regarding every lead from the first. this could be tough. You don’t wish to form too several demands and risk losing the prospect over privacy issues, however if you don’t get the proper items of data, it’ll be arduous to apportion that prospect.

6- Run knowledge verification.
An calculable forty p.c of all B2B leads suffer from poor knowledge quality, characterised by missing kind fields, duplicated knowledge, invalid data formatting, failing email validation, and alternative problems. If you’re acting from a information of inaccurate lead profiles, you’ll have a fairly arduous time connecting with leads, coupled with evaluation conversions.

Identifying leads is a vital step of the lead conversion method, as a result of it helps make sure you area unit directional some time, efforts, and resources toward people who area unit presumably to become customers.