Question

identify two businesses that operate in the same market but have different marketing strategies. Describe the marketing strategies and reflect on how they have impacted the success of the businesses. Provide examples to illustrate your arguments and demonstrate your understanding of the relevant concepts and principles from your learning. You should include a minimum of two (2) scholarly sources in this discussion. Information on scholarly sources is available below under useful resource links.  Please answer the questions in about 500 words (excluding references).

Answer 1

answer....
The following are the businesses that operate in the same market, but have different marketing strategies:
Apple
Samsung
The product are mobile and laptops, as where the company Apple and Samsung operate in the same market with different marketing strategies. The marketing strategies are explained below.
Marketing Strategy of Apple:
The marketing strategy of Apple, as where the company had developed its product and services with high end technology and innovation that attracted a high end customers and unique customers.
The demand of the product is high, the quality is high and the price is also high even then Apple is a leader in the Market due to its innovation strategy.
The customer feedbacks are encouraged, as where the company likes to provide its product according to the customer expectation.
Customer service plays a major role of marketing strategy as where it helps to retain on the customer loyalty and increase its market share.
Marketing Strategy of Samsung:
The marketing strategy of Samsung, as where the company targeted all kinds of customers towards its product and services.
The demand for the product and service is high, the quality is high but has a low price strategy as that attracts the customers.
The needs of the customers are satisfied through its skimming price and increases the competitive advantage in the market.
Promotional tactics had made the customer to purchase the product and services.