Question

According to Meera Kothand (2019), “A good content system drive Sales”: You are an integrated marketing specialist. Critically develop and discuss content system pieces you would adopt to drive the sales of your company’s business.

Answer 1

Content marketing is a strategic marketing approach that mainly focus to create and distribute valuable, relevant and consistent contract that helps in attracting and retaining defined audience, and to gain profitability. An enterprise uses content marketing so as to increase sales, save costs, and to improve customer loyalty.

Content system pieces:

1) Target audience: Under this stage the target customer are recognized for whom the marketing is done. The content should be made in a way that attract more and more customers.

2) Problem area which will be solved for the audience: This step focus on both sides of product . It solves the problems of both customers like those who are using the product and are confused about something or those who wants to use the product. Suppose product which my company focus on is coffee. To attract new customers marketing content can focus on explaining that coffee is not bitter. This way new customers will be motivated to try coffee.

3) Next step in content writing is explaining what makes the product unique: Under this step customers are explained what makes the product unique. Under this step we can explain the different experience and flavor that they can have by using our product.

4) Content format to be focused: Under this the decision regarding the formats on which the content will be released such as videos, Info graphics, blog posts, etc. The format which is most accessible to the target audience is choose.

5) Channels on which it will be published: Channels on which the content will be released needs to be analyzed. This can include owned properties, like websites, social media, etc.

6) Management of content creation and publication: Proper management of all the steps like creating of content, place to be published, channel and format in which it will be published.