sample of a media plan for coca-cola

Expert Solution

The current media publicity plan for coca-cola is mixed. Most commercials of coca-cola are cute,fun and market the product to be a social party starter or a family converstion piece . There are a number of business articles that discuss how much of a positives effect the coca-cola corporation helps the environment, whether that is giving money to enviromently friendly charities, encouraging recycling, or having a company fundraiser. Some of the negative attention comes from the govrnment being concerned with the amount of carbonated soft drinks that are being consumed by not only children but adult as well. The obesity rate is unsettling and coca-cola, along with other soft drink companies, is taking of some of the blame.

When it comes to the consumer market , coca-cola has a very broad market base. The company focuses its efforts on many differnt people. coke's core business, which has been carbonted beverages, has been targeting a large audience of soft drink cosumers. Throughout histroy, the company has targeted many genration of people. The ages of these people has ranged from young to the older audience. lately the company has tried a fresher new image to reach to the younger group.

For publicity coca-cola various promotional tools and modes

sponsorship programs
personal selling
direct marketing
digital marketing
event marketing
outdoor advertising

keosha answered 10 months ago

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