Chapter
12
List the
five activities in the consumer decision-making process with
examples for each.
Describe
the three major decision-making perspectives. Describe a purchase
decision you or your family made that illustrates a combination of
these perspectives.
Explain
antecedent conditions. Give some examples of antecedent conditions
that shape consumers’ perception of value.
Compare
and contrast the three decision-making approaches. Describe which
one you used while making a recent purchase.
Define
universal set of alternatives. Describe the three categories of
alternatives...
Describe Piaget’s four stages of cognitive development.
Describe the physical characteristics at each stage of the life
cycle.
List the psychosocial changes at the different stages of
development.
Discuss the effect of the aging process on personality,
intelligence, learning, and memory.
Discuss Erikson’s stages of psychosocial development.
Describe the cognitive changes occurring in the early childhood
period.
Discuss the developmental tasks of the adolescent period.
List the developmental tasks for early adulthood.
Describe the developmental tasks for middle adulthood.
Please...
The list below are a few examples of Cognitive Bias in
forecasting. Which of the below are NOT forms of bias cited by
Kavanagh/Williams:
Anchoring
Availability
Conservatism
Halo
Effect
Normalcy
Overconfidence
Recency
Search for Supportive Evidence
Selective
Perception
Underestimating Uncertainty
Tetlock determined that “Expert Judgement” has no role in
forecasting.
True or False
List, describe and give examples of the value of each of the
following types of Variance Analysis, "volume variance,"
"spending/quantity use variance," "static budget variance" and
"flexible budget variance." How have you seen these used? How would
you apply any of these to your personal life?
Describe four methods of sampling, and provide examples of each.
How could each of these methods be useful in some area of business?
Do you think any more method would be more valuable than others?
Why or why not?