Question

discuss why a certain microculture would be interested in purchasing the Van's brand products.  

Answer 1

Vans is popular shoe manufacturer from Costa Mesa, California. They does the great job in attracting the attention of certain microcultures within the US. They focus on building the relationship with their customer and sending product quickly with the help of advertisement and social media. Vans has weekly shows such as street fashion, forms of art, action sports etc. Their main audiences are children. They have the strong positive reputation with microcultures and immediately formed relationship with teenagers . these subgroups are able to connect with the Vans which provides them sense of personality and identity. Microculture is a group who have same values & tastes as Vans that are subsumed within the large culture. One of the reason why microcultures would be interested to purchase the Vans brand product is due to they partner with companies which share the same target groups. Ex: according to Highsnobiety, Vans is going to collaborate with the Marvel in near future. There are many forms of microcultures like regional, age based, sex role, religious, generational, income/social class, street and ethnic. Where sex role refers to the societal expectations for both women and men among the members of cultural group. Vans is also likes communicate with both male and female customer. Vans was able to group with young Vogue and target teenage girls to be included in free stylish events.