Question

In: Operations Management

Because Facebook has the right to sell advertising and use data analytics to evaluate performance, do...

Because Facebook has the right to sell advertising and use data analytics to evaluate performance, do you feel there is a way for you to protect your privacy?

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Expert Solution

Facebook one of the best social networking site since so many years,the response and the industry growth in less time was even not expected by Zuckerberg.His main intention to discover facebook is to connect people from all over the world.This attracts people from all ages and registered with facebook to connect with their near and dear ones.This become the main medium for youth to connect with their friend and family members who are staying in long distance.For students who can get regular updates about their friends and people who are excited to know the current status of their friends and family members are always available in facebook.

Facebook almost introduced all kinds of features like status,smilies,likes,comments,sharing,advertising,recruting,selling what not recently introduced sharing live states etc., are availabe in facebook.This makes people more attracted towards facebook and the enormous response from people make facebook stand top in social networking sites compare with other sites.As most of the people are not aware of what to share and what not to share in the social media they started sharing all the information when it comes to social and peronal.Few people who are completely not understand the settings that are available with facebook faced lot of trouble and made easy for hackers to hack their accounts.Most of the teenagers are victims in the hands of hackers with this people fails to find the real users and fake users.Belived that they are chatting with their own people and started sharing information.This leads to so face so many complications.

As a social networking site facebook has a right to sell the advertisements and they can use the peoples data only to evaluate performance in order to provide the best quality and avoiding un ethical information on users walls.Facebook as an organization it has a complete righ to sell the advertisements and popup ads that generates revenue to the organization.If the add is genuine and will not create any negative impact with users they can share all the ads where the area is allocated.As that is the main source for the site it can share as much ads as it can.But when user wants to check what excatcly about that or unintentionally when user clicks the add it should not access user information,Its facebook responsibility to authenticate links which the add leads to.

Facebook has a right to access information to evaluate performance of facebook not to hold the user data,its right is only to protect the valid data in order to protect the organizational policies.Facebook has enough number of users and holds lot of information and people around the world will be sharing all kinds of information.Facebook responsible to evaluate all data that is shared by the user and avoid sensitive data to circuate on the page.It has all rights to do a quality check on the data that is shared by people which is the basic policy of the organization to provide quality information and share fact data.

But in recent analysis facebook fails to protect the users information and itself accessed user information for data analysis whitout user permission.This is the biggest drawback of any organization,if it fails to protect user information.This is the sensitive issue as every user wants his/her data should be protected for any unethical use or third party access.Data protection and assuring secutiry is the primary responsibility of the organization.Already there are so many crimes and blackmails are happening by the fraud users and fake accounts,if this will continue people loose trust in the organization.Going forward facebook loose its genuine users/customres.

Privacy and security is the primay concern facebook should provide the trust to the users.The best part is Zuckerberg accepted the mistake which he was not aware of it and said apology to all the facebook users.He promised he wil take care of the issue and deeply monitor this kind of sensitive issues will not happen in future.

What I feel is when it comes to security and privacy concerns even user should be aware of privacy policies and contents that are shared in the facebook or any networking sites.Because what you are sharing or with whom you are sharing is also matters.One should feel responsible in protecting his/her [own data to avoid privacy concerns.We feel responsible in protecting our own data and even the organization responsibilty to protect user data.


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