Question

Perhaps, the most important technical feature to learn in the course, is the concept of "cookies" . We briefly discussed this important notion in our first week.

Two ideas are important here. Functionality and privacy. The first, refers to this very useful feature of tracking user surfing/navigational behaviour. The second has to do with privacy. To what extent keeping records of consumer, consented or not, is ethical or even legal.

Here is an entry, by the FASKEN Institute on the topic. It provides a definition of cookies, and presents and assessment of the privacy situation in Canada .

https://www.fasken.com/en/knowledge/2020/05/cookies-croquee-vie-privee-internaute

Read the article and use it to enter your comment, assessment

Rules of discussion forum. 1. One to three entries. 2. No more than 10 lines in extension 3. You must have an original entry and respond/react to other student's entries.

THE TOPIC IS: A) HOW DO YOU DEFINE THE INTERNET MARKETING USE OF COOKIES, WHY DO USE NEED THEM IN OUR SYSTEMS? AND B) WHY IS PRIVACY AN ISSUE HERE? C) ARE PRIVACY POLICIES (see link) GOOD ENOUGH?

Answer 1

A) HOW DO YOU DEFINE THE INTERNET MARKETING USE OF COOKIES, WHY DO USE NEED THEM IN OUR SYSTEMS?

Internet Marketing is just a way of getting a message across to a certain group of people and hopefully sell them a few things along the way, the platforms like Facebook, Instagram, utube and google able to deliver such highly targeted advertisements directly from advertisers, the cookies is a piece of information that sends to computer and stored there for rertive anytime whenever visit to the website. now, Facebook controls Instagram, google controls utube which is technical cookies but rather pixels but it's a pixel that allows setting the cookies on the browser. the cookies are used for different uses like business perspective, powerful tools that allow collecting accurate data on visitors on the website. In the term of marketing, cookies will help to track the visitors and allows us to show different messages and different advertising ads. this cookie will help to connect to the right audiences, this was happening with the help of pixels so if pixels not installed on the website they can't deploy the cookies and will not get information.

Cookies need in the system because the cookies capture various session that a user spends on the website like an eCommerce site where the user visited may be selected three to four product added to the shopping cart and then due to some reason visitor did not buy, after a week when user visit the same website can see same products on shopping cart.

B) WHY IS PRIVACY AN ISSUE HERE?

The privacy concern on cookies because cookies are permanent harmless which is not comparable text files that help to coordinates the web servers. the feature of cookies includes auto-login on domains. shopping cart functionality, ads serving by a third party, and many more. cookie technology involves publishing of website as well as advertisement technologies.

C) ARE PRIVACY POLICIES (see link) GOOD ENOUGH?

Yes, to make sure that information is accurate, general data protection so how to subsequently change the status of the cookies. the cookies are generally used to performs:

• Advertising
• Security
• Analytics and Reserach
• Authentication
• Performance