Question

In: Operations Management

FunTime Inc., is an American toy manufacturing firm, with its headquarters in New York. The firm...

FunTime Inc., is an American toy manufacturing firm, with its headquarters in New York. The firm specializes in manufacturing educational toys for children. The table given below shows the educational toys market segment performance for FunTime Inc.

Market Application

Educational Toys Segment

Performance (millions)

Market Demand (units)

200

Market Share

25%

Unit Volume

50

Average Net Price per Unit

$10.00

Sales Revenues

$500

Percent Margin

40%

Gross Profit

$200

Marketing & Sales Expenses (% sales)

25%

Marketing & Sales Expenses

$125

Q1: What is the net marketing contribution of FunTime Inc.? [Start your answer with the score; for full credit, show your calculations]

Q2: What is the marketing ROI for FunTime Inc? [Start your answer with the score; for full credit, show your calculations]

Q2: What is the marketing ROS for FunTime Inc.? [Start your answer with the score; for full credit, show your calculations]

Solutions

Expert Solution

keosha answered 1 year ago
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