A few years ago Nike entered into a long-term agreement with Red bull that included, among...

A few years ago Nike entered into a long-term agreement with Red bull that included, among other things, joint promotions. From Nike’s perspective, and from your information about the two brands, was this the right decision? Is there any downside? Please explain by using relevant marketing insights

Expert Solution

In my opinion, it was not a right decision from Nike's perspective to enter into a long-term agreement with Red bull and conduct joint promotions. This is because Nike is into a different line of products and is associated with sports equipments, shoes, clothes etc and Red Bull is into energy drinks which is a different segment altogether. Although we can relate sports equipments with energy drinks since both are used by sports players but as a long term strategy, due to less congruence among the two brands and different line of businesses, limited success shall be achieved as a results of joint promotions by both companies. Brand management and marketing promotions also become major challenges while formulating joint promotion strategies. Also strategies have to be made in accordance with customer demands and preferences and if one brand gets affected due to shift in customer demand, it creates affect on the other brand as well in the long run. Hence marketers have to be extremely careful while implementing a successful strategy.

keosha answered 1 year ago

What is the term given to the person who has entered into a listing agreement with...

What is the term given to the person who has entered into a listing agreement with a seller? Buyer's agent Agent-at-large Customer Listing agent What do you call a licensed real estate salesperson, working under the supervision of a real estate broker, who has been assigned to represent a client when a different client is also represented by such real estate broker in the same transaction? Subagent Designated agent Dual agent Single agent

On 1 January 2015, Finley entered into an agreement to lease a boat. The term of...

On 1 January 2015, Finley entered into an agreement to lease a boat. The term of the lease was four years. Annual lease payments of Rs. 10,000 are payable in advance. The interest rate implicit in the lease is 7.5%. Finley is responsible for insuring and maintaining the boat throughout the term of the lease. the expected salvage value of the boat is 2000. Instructions: (a)Tell whether this is operating or finance lease and give two reasons. Also determine present...

Quite a few years ago ,a popular show called lets make a… quite a few years...

Quite a few years ago ,a popular show called lets make a… quite a few years ago ,a popular show called lets make a deal appeared on network television.contestants were selected from the audience . each contestant would bring some silly item that he or she would trade for cash prize or prize behind one of three doors. suppose you have been selected as a contestant on the show.you are given a choice of three doors. behind one door is...

1;Two decades ago when the United States entered into the North Amerrican free trade Agreement with...

1;Two decades ago when the United States entered into the North Amerrican free trade Agreement with Canada and Maxico, there was significant opposition from organized labor and some politicians.There does not seem to be the same level of opposittion to the TTIP Why do you think this is so? 2.The trans Pacific Partnership(TTP) has met with significant political resistance in the United State (see the opening case). while the TTIP has not (at least as yet). Why do you think...

1.Two decades ago when the United States entered into the North Amerrican free trade Agreement with...

1.Two decades ago when the United States entered into the North Amerrican free trade Agreement with Canada and Maxico, there was significant opposition from organized labor and some politicians.There does not seem to be the same level of opposittion to the TTIP Why do you think this is so? 2.The trans Pacific Partnership(TTP) has met with significant political resistance in the United State (see the opening case). while the TTIP has not (at least as yet). Why do you think...

A few years ago, it cost millions of dollars to outfit a store the size of...

A few years ago, it cost millions of dollars to outfit a store the size of a 7-Eleven with cameras and a high-performance computer server for cashierless technology. Now, it costs anywhere from $100,000 to $300,000 to outfit the same size store, depending on how many cameras and the type of hardware used. Based on this information, how quickly will cashierless technology diffuse?

A corporate bond was issued a few years ago at face value of $1,000 with a...

A corporate bond was issued a few years ago at face value of $1,000 with a YTM of 7% and quarterly paid coupons. Now with 12 years left until the maturity, the company has run into hard times and the yield to maturity has increased to 15%. 1) What is the bond price now? 2) Suppose the company defer the loss to future and will make good on the promised coupon payments. However, the deferred loss will finally drive the...

In early 2019, Bridge Company entered into a long term contract to construct a bridge for...

In early 2019, Bridge Company entered into a long term contract to construct a bridge for Greensville County for $10 million. The bridge will take three years to complete. In 2019, Bridge spent $2.8 million on the project, recognized $3.5 million in revenue and $.7 million in profit. In 2020, Bridge spent $4.2 million on the project, recognized $3.8 million in revenue and a $.4 million loss. Bridge billed Greensville $3.0 million in 2019 and $4.5 million in 2020. Greensville...

Buyer and Seller entered into a written agreement for Buyer to purchase real property, which property included a home, from Seller.

Buyer and Seller entered into a written agreement for Buyer to purchase real property, which property included a home, from Seller. Under the terms of the purchase agreement, the risk of loss "shall remain with Seller until delivery of title." The purchase agreement was entered into on May 15 and called for closing on June 1, though the agreement did not say that time was of the essence. Seller chose this date for closing, in part, because that was the...

A few years ago there was a hazardous waste spill into the Danube River, coming from...

A few years ago there was a hazardous waste spill into the Danube River, coming from an aluminum processing plant. Some of the compounds in the sludge were iron oxide, aluminum oxide, silicon dioxide, calcium oxide, and titanium (IV) oxide. 1.Calculate the [Al3+] in a saturated solution of wavellite, Al3(PO4)2(OH)F2. Ksp=3.41 x 10-95 2. Calculate the solubility of wavellite in a solution of 0.15 M AlF3 (100% soluble).

Question